About us

Before it was a brand, Titrit was a name.

The name I always wanted to give my child.

Titrit — star in Amazigh. ⵜⵉⵜⵔⵉⵜ

I'm a curly-haired woman. I know the struggle. The years of fighting my hair instead of loving it. The products that never worked. The routines that weren't made for us.

When I decided to create something for curly hair, the first name that came to my mind was Titrit. Because this brand is my baby. Built with the same love I would give my own child.

Made by a curly girl. For every curly girl.

ⵜⵉⵜⵔⵉⵜ — Born to shine 💜